It’s time to reimagine marketing, especially in such a noisy world. Many leaders recognize the growing importance of communicating a clear message and making their organizations stand out.
But they don’t know where to start when building their brand.
Some try to figure it out themselves. Others outsource to professionals in the field.
Gayle Lantz interviews branding expert, Orly Zeewy, author of Ready, Launch, Brand: The Lean Marketing Guide for Startups. She is a seasoned consultant, educator and speaker based in the Greater Philadelphia area.
Orly builds the DNA of startup brands, helping organizations cut through the noise with messaging that attracts their ideal customers, clients or market.
Even if you’re not part of a startup, your organization should be thinking more entrepreneurially.
This episode covers:
- Distinctions between marketing, branding and sales
- What leaders need to consider when making marketing-related decisions
- The value of engaging communication professionals at the beginning of projects
- Common misconceptions about marketing and branding including mistakes to avoid
- The role of visionary leaders
- The concept of lean marketing
This episode is relevant for leaders in organizations of all sizes and across different industries–whether leading a small business or a team within a large organization.
LINKS:
Ready, Launch, Brand (Amazon)
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