A recent American Workplace Survey found that 77% of workers are not satisfied with the strategy and vision of the company, and its leadership. In the current environment, employers may be tempted to presume that people feel lucky to have a job. But the feeling does not necessarily translate into job satisfaction.
People aren’t content to be along for the ride. They want to know where they’re going.
Even senior executives may find it difficult to agree on what the future holds. So communicating a clear vision and strategic objectives can be challenging, especially in times of change.
If you’re leading a team, department or organization, now is a good time to evaluate your approach for developing strategy.
- What new thinking can you incorporate? When you involve the same people and resources in your strategy formulation process, you may end up with predictable results. Challenge your thinking. Generate breakthrough ideas to help your business not just move through difficult times, but capitalize on them.
- What new strategic models or approaches should you consider? There are many approaches from which to choose. The important point is to have the discussion, to consciously choose the approach that will work best for you. Don’t simply go through the motions. Eliminate the “that’s what we’ve always done” attitude. The future of your business is at stake. By improving how you develop strategy, you improve the quality of results.
- How can you stay focused on strategy instead of being consumed by tactics? One of the biggest challenges (and opportunities) in my work with executives is helping them stay focused on bigger picture issues. It’s not unusual to see even the most experienced leaders focused excessively on tactics and problem solving. The day-to-day activities seem to require it. Be careful. You may feel a false sense of accomplishment by “getting things done.” Don’t be distracted by tactics. Work on your strategic sense.
Only when strategy is clear at the highest levels can it be communicated well to other parts of the organization.
People appreciate knowing the direction of the business, and how their job contributes to the success of the business. You’ll improve your chances of increasing employee job satisfaction, and achieving the vision.
Keep strategy a part of the ongoing dialogue with your team. Assess it periodically.
Strategy is a tool to be used. Don’t let it sit stagnant on a shelf!
P.S. If I can help you re-energize your strategic planning process, let me know.
On the Lighter Side
There is always a better strategy than the one you have; you just haven't thought of it yet. ~ Sir Brian Pitman
Leadership Resource
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