The New Empowered Model for Strategy with Martyn Drake

Strategic planning is changing. Gone are the days of complicated monolithic strategies that last for years. Organizations can no longer rely on models or approaches that originated decades ago in a different business environment.

The idea that you should develop strategy every 3-5 years is outdated thinking. Yet many organizations are stuck in old ways for many reasons.

Gayle Lantz speaks with Martyn Drake, founder of Binley Drake Consulting, about the empowered model of strategy. As he explains, the strategic planning process can be a fantastic vehicle for helping teams elevate performance.

About Martyn Drake:

Martyn is founder of Binley Drake Consulting, the boutique management consultancy started in 2009 to help ambitious business leaders dramatically improve the performance of their organizations.

He has advised commercial organizations ranging from small businesses to some of the world’s most iconic brands. His expertise spans strategy, leadership, change management, marketing, sales and high-stakes negotiation. Clients include global names such as Weight Watchers and Walgreens Boots Alliance.

Martyn also works with non-profits through a separate business serving major charities. He is author of The Commercial Charity published by Kogan Page.

Martyn lives with his wife, two children and two cats in Nottinghamshire, England.

This episode covers:

  • Traditional strategic planning versus new strategic planning approaches
  • Universal truths of strategic planning that apply to for-profit and non-profit organizations
  • Four different lenses through which to develop strategy
  • Best strategic questions to ask
  • Why some leaders struggle with strategy and what to do instead
  • The mental leap that’s needed to step into the true role of the chief executive


Binley Drake Consulting 

Profit on Purpose (For non-profits/charity) 

The Commercial Charity: How business thinking can help non-profits grow impact and income

Martyn’s book

Previous Episode:

Reframing the Future of Work: Writing the Headlines for 2022 with Jeff Schwartz

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