Just returned from a great marketing seminar delivered by Terri Langhans of Blah Blah Blah (www.blahblahblah.us). One helpful reminder was the importance of not viewing your business as your products and services, but as your clients and customers…past, present and future.
I’ve seen many companies who want to become more customer centric, yet they’re struggling to do so. With so much pressure to close a sale, they’re pushing their products or services instead of letting the customer or prospect know they understand their real need, pain or problem first.
A leader’s role is critical to help others understand the importance of truly viewing the business with the customer in mind first. What are you doing to be more customer centric in your business?